Social media-new masses
Mass gatherings are at the center of contemporary discussions about community formation, communication, and social control. As new digital technologies and social media platforms have emerged, the concept of the mass gathering has evolved in parallel to take account of the diffe…
Online social network analysis
With great potential benefit and possible harm, online social media platforms are transforming human society. Based on decades of deep exploration, distinguished scholar William Sims Bainbridge surveys our complex virtual society, harvesting insights about the future of our real…
This dissertation builds on research in digital rhetoric, multimodal composition, media studies and digital culture, feminist ethics, and fandom studies to better understand the role of the metatextual discussions across fandom that surround the community’s consumption and remix…
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media in a…
Triggered by globalisation and the increasing media convergence enabled by digital communication technologies, fansubbing has become one of the most observable aspects of Chinese participatory culture, both domestically and internationally. Informed by concepts drawn from the sc…
Online communities (OCs) are an important source of electronic-word-of-mouth (e-WOM), but few studies have examined such messages in a Middle Eastern context. This research develops a conceptual framework that can be used as an instrument to guide empirical work in the field of …
"What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods--and why does it matter? Is it really true that everyone on Facebook is connected in six…
"What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods--and why does it matter? Is it really true that everyone on Facebook is connected in six…
The question concerning technology and community -- The politics of networked individualism -- From thick to thin : the seven dimensions of communality -- Suburban networks and urban villages : community and the built environment -- Infrastructures and organizations : embedding …
If social interaction by social media offers richer, more various contexts for community and personal connection, why do we often feel lonelier after checking Facebook? For one thing, as Taylor Dotson writes in Technically Together, "Try getting a Facebook status update to help …