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Monograph on management of technological change and Innovation and research and development in enterprises in the UK - covers corporate planning strategies, technological forecasting, creative thinking, project selection, cost analysis and project evaluation, the organization of…
"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.