Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact …
"When approaching a complex problem, it is often difficult to keep in mind the many factors involved and to retain a clear view of how they relate to each other. Edward de Bono has built his reputation on providing thinking tools that are very simple to use and yet are powerful …
