Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost t…
"Will teach you how to listen and speak more effectively; how to engage people through empathy; how to avoid the most common conversational disasters; and how to have a proven, easily remembered strategy that will allow you successfully to communicate your point of view and take…
Improve communication, resolve conflicts, and avoid the most common conversational disasters through simple, easily remembered strategies that deflect and redirect negative behaviour. Verbal judo is the martial art of the mind and mouth that can show you how to be better prepare…
Improve communication, resolve conflicts, and avoid the most common conversational disasters through simple, easily remembered strategies that deflect and redirect negative behaviour. Verbal judo is the martial art of the mind and mouth that can show you how to be better prepare…
by Auerbach, Jonathan, Castronovo, Russ
fromOxford Handbooks
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
By taking an interdisciplinary approach -- with methods drawn from narratology, aesthetics, social psychology, education, and the empirical study of literature -- The Art of Sympathy in Fiction will interest scholars in a variety of fields. Its focus is the sympathetic effects o…
"By taking an interdisciplinary approach -- with methods drawn from narratology, aesthetics, social psychology, education, and the empirical study of literature -- The Art of Sympathy in Fiction will interest scholars in a variety of fields. Its focus is the sympathetic effects …
Prototypical Argumentative Patterns' reports about a research project started at the University of Amsterdam in 2012. In this project distinctive argumentative patterns have been identified in argumentative discourse in the political, the legal and the medical domain. These patt…
"This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals. Such tex…
"This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals. Such tex…
This volume contains a selection of 18 articles which report on research conducted in the past decade in which the institutional context in which argumentative discourse takes place is systematically taken into account. Some articles provide relevant theoretical backgrounds, oth…
