While examining its neuro-cognitive hardware, psychology usually ignores the socio-cognitive software underlying human attention. Yet although it is nature that equips us with our sense organs, it is nevertheless society that shapes the way we actually use them. The book explore…
"It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even …
"It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even …
"It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even …
Over the past twenty years, relevance theory has become a key area of study within semantics and pragmatics. In this comprehensive new textbook, Billy Clark introduces the key elements of the theory and how they interconnect. The book is divided into two parts - the first provid…
Over the past twenty years, relevance theory has become a key area of study within semantics and pragmatics. In this comprehensive new textbook, Billy Clark introduces the key elements of the theory and how they interconnect. The book is divided into two parts - the first provid…
Over the past twenty years, relevance theory has become a key area of study within semantics and pragmatics. In this comprehensive new textbook, Billy Clark introduces the key elements of the theory and how they interconnect. The book is divided into two parts - the first provid…
Over the past twenty years, relevance theory has become a key area of study within semantics and pragmatics. In this comprehensive new textbook, Billy Clark introduces the key elements of the theory and how they interconnect. The book is divided into two parts - the first provid…
The authors argue than human cognition has a goal: we pay attention only to information which seems to us relevant. To communicate is to claim someone's attention, and hence to imply that the information communicated is relevant. Thus, a single property - relevance is seen as th…
