"An all-encompassing guide to making the most from multi-channel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as wel…
The geography of transport systems
by Rodrigue, Jean-Paul, Comtois, Claude, Slack, Brian
"Global Logistics Strategies examines how the logistics industry has developed; how it is influenced by macro-economic factors and demand-side trends; what the risks are to the industry and how it will develop over the coming years. The book examines individual logistics segment…
This book examines how the logistics industry has developed; how it is influenced by macro-economic factors and demand-side trends; what the risks are to the industry and how it will develop in the coming years. Six key logistics segments (freight forwarding, contract logistics,…
For undergraduate and graduate courses in Logistics. This market-leading text explores modern logistics from a managerial perspective characterized by geopolitical tensions in various parts of the world, steadily increasing trade among countries and across continents, supply cha…
"With increased globalization, off-shoring, and outsourcing, global supply chain management is becoming an important issue for many businesses. Global supply chain management shares some of the main concerns of traditional supply chain management, such as lowering the costs of p…
La 4e de couverture indique : "Croissance rapide de nouvelles formes de vente, stratégies de mutualisation des ressources logistiques, phygitalisation, plateformisation, politique de réenchantement des points de vente... Autant de bouleversements du paysage économique qui font d…
This new edition serves as a forum allowing the contributors, a range of acknowledged sector specialists, to discuss key logistics issues and share their authoritative views. Coverage includes: guidance on collaboration; energy and its relationship to logistics; sustainability i…
This new edition serves as a forum allowing the contributors, a range of acknowledged sector specialists, to discuss key logistics issues and share their authoritative views. Coverage includes: guidance on collaboration; energy and its relationship to logistics; sustainability i…