The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific att…
"27" Result
Sort By:
The Media and Political Process examines the increasingly topical subject of the political process and assesses: The nature of the relationship between mass media and the political process The impact of media-ization on existing political frameworks The implications of media-ize…
Truth in the public sphere
0
Type: Book
Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce support…
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Di…
Brimming with data and examples from the 2008 and 2012 elections, and laced with previews of 2016, the fourteenth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and…
The Routledge Companion to Social Media and Politics
0
Type: Book
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling …
The Routledge companion to social media and politics
0
Type: Book
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling …
This title examines the role played by political communications, including media of all kinds, in defining and shaping identity in Greater China. It explores the idea that identity, rather than nation states may be the key factor in achieving further intergration in Greater Chin…
Global political marketing
0
Type: Book
There is increasing awareness of growing similarities in political marketing practices around the world. This title presents a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, t…
The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical…
IPolitics provides a current analysis of new media's effect on politics. Politicians rely on Twitter, Facebook, and YouTube to exercise political power. Citizens around the world also use these tools to vent political frustrations, join political groups, and organize revolutions…
"Vincent Mosco's heavily revised and thoroughly updated "Political Economy of Communication" is a masterpiece. (It) is the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research"--Robert W. McChesney,…
This encyclopedia provides a sweeping survey of the historic and ongoing interplay between politics, the media, and popular culture in ten thought-provoking chapters and over 150 entries ranging from political scandals to YouTube. Tackling topics rarely found in works on politic…
