Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
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Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their …
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
"In this elegant and impassioned synthesis from one of the world's leading experts on Africa and poverty, economist Paul Collier writes persuasively that although nearly five billion of the world's people are beginning to climb from desperate poverty and to benefit from globaliz…
