Preisbildung

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"Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest in and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of rese…

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on…