"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a …
"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a …
This book starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces shaping our lives, but their power becomes c…
This book starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces shaping our lives, but their power becomes c…
"This book starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces shaping our lives, but their power becomes …
Dieses Lehrbuch wendet sich an Studierende der Wirtschaftswissenschaften, aber auch an Interessenten anderer Fachrichtungen und an Praktiker. Vermittelt wird ein Überblick über die Volkswirtschaftslehre mit dem Ziel, die wichtigsten Fragestellungen dieser Disziplin aufzuzeigen u…
