Machine generated contents note: Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars Chapter 2: Feature Shocks, Minivations, Hidden Gems and Undeads: The Four Flavors of Monetizing Innovation Failure Chapter 3: Why Good People Get It Wrong Chapter 4: Have t…
This text teaches readers the nuts and bolts of running a creative services business including creating a smart marketing plan that reflects their financial goals, learning which marketing tools are most effective and how to use them and learning how to establish contact with po…
Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Wh…
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business -- and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an as…
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint …
"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value cr…
"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value cr…
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint …
This book introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover…
