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"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a …
This dissertation investigates how different types of market frictions affect security prices and trading behavior. The first chapter studies how liquidity risk and non-tradable wealth affect asset pricing. First I derive a model with random endowment shocks and liquidity risk, …