Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, and wage packages.
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Prices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorre…
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creati…
"[The authors] empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and a…
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creati…
There can be little doubt that higher education institutions (HEIs) have experienced massive changes in the past three decades. Across England, the US, Australia and New Zealand, new public management has introduced corporate governance structures, strategic plans, performance m…
"Focuses on topics related to the economics of airline institutions such as airports, air traffic control, labor, operations and marketing. This book provides a collection of articles covering developments in the airline industry."--Provided by publisher. Contents: Pricing behav…
Solutions for Statistics of Financial Markets
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