EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new inte…
The second edition, now revised and updated for 2009, just in time for the business challenges ahead, contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the mai…
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of th…
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of th…
Perhaps no kind of regulation is more common or less useful than mandated disclosure--requiring one party to a transaction to give the other information. It is the iTunes terms you assent to, the doctor's consent form you sign, the pile of papers you get with your mortgage. Read…
Products of groups
by Franciosi, Silvana, Amberg, Bernhard, DeGiovanni, Francesco
fromOxford mathematical monographs
Product graphs
by Klavžar, Sandi, Hammack, Richard, Imrich, Wilfried
fromDiscrete mathematics and its applications
Table of Contents: SECTION I: THE CASE FOR GREENER PRODUCTS: Introduction. -- Market Drivers for Greener Products. -- Regulatory Drivers for Greener Products. -- SECTION II: MAKING GREENER PRODUCTS: Greener Product Design Examples. -- Advancement and Applications of the Framewor…
Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as …