"To manage and sustain profitability over the long term, companies need to define and execute the right marketing strategies and measure their results against the right yardstick. Dozens of metrics are available, but one is most crucial: Customer Lifetime Value (CLV)-defined as …
Earnings management (EM) and white-collar crime (WCC) have been associated with corporate scandals. Companies involved in fraudulent financial reporting have used deceitful practices to manipulate earnings and hide investors from the true natures of their financial conditions. T…
This thesis is a narratological and rhetorical study of the speeches made by leaders in the <em>Anabasis</em> as attempts at persuasion. It aims at interpreting the function of the speeches by linking a leader's use of rhetoric to the success or failure of his leadership. This t…
Ökonomisch-philosophische Manuskripte
by Marx, Karl
fromPhilosophische Bibliothek <Hamburg>
"The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and con…
"The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and con…
"The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and con…
"Cost Engineering provides a means for a manufacturer to achieve and sustain profitability by designing and manufacturing products to specific cost requirements. It incorporates a variety of proven methodologies including cost estimating, cost control, and cost optimization.
"Cost Engineering provides a means for a manufacturer to achieve and sustain profitability by designing and manufacturing products to specific cost requirements. It incorporates a variety of proven methodologies including cost estimating, cost control, and cost optimization"