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Microstyle: the Art of Writing Little
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Type: Book
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Brevity
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Type: Book
Brevity in conversation is a window to the workings of the mind. People use ellipsis and various kinds of pragmatic enrichment, keyed to the particular conversational setting, to express concisely what they mean. Distinguished linguists, philosophers, and cognitive scientists he…
Brevity
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Type: Book