Public relations -- Research

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This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making st…

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making st…

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making st…

The Handbook of Research Methods on Trust provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. As this topic has matured, a growing number of practical approaches and techniques has been uti…

This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies. Contributors illuminate the current state of the academic fields of communication and media studies and their pertinent explorations in several…

"Public Relations and Social Theory: Key Figures, Concepts, and Developments broaden the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theori…

"Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theori…