Television corrupts our children, induces us to spend needlessly, and stimulates hostility and violence. Or does it? Jib Fowles sees television as a "grandly therapeutic force," that television is indeed good for you. He examines why nearly every American regularly watches telev…
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about th…
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about th…
"Speaking the Same Language recovers the role played by the audiences of debates in Thucydides' account of the war. By restoring these audiences to a more prominent position, Debnar emphasizes the perspective of the participants in the war and heightens the dramatic immediacy of…
"Speaking the Same Language recovers the role played by the audiences of debates in Thucydides' account of the war. By restoring these audiences to a more prominent position, Debnar emphasizes the perspective of the participants in the war and heightens the dramatic immediacy of…
The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion. "The …
How do film genres work on a psychological level? Providing a theoretical framework for further empirical research, this title outlines a differentiated model for analysing key devices of cinematic narration in view of their impact on the spectators' mind.
Film provides experience potential. Contemporary cognitive psychology gives the opportunity to define this impact on the film spectators' mind in regard to different aspects of cognition, imagination and emotion. Proceeding from these positions, this book.
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more tha…
"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a…
