Wer behauptet, das Geschehen auf den Märkten und speziell in der Werbung sei „alles nur Psychologie2, braucht kaum Widerspruch zu fürchten. Die psychologischen Anteile im Marktgeschehen werden oft als die entscheidenden bezeichnet und diese wirken praktisch auf allen Ebenen: bei…
Reimagining the scholarly book as living and collaborative--not as commodified and essentialized, but in all its dynamic materiality. In this book, Janneke Adema proposes that we reimagine the scholarly book as a living and collaborative project--not as linear, bound, and fixed,…
Founded by Allen Lane in 1935, Penguin Books soon became the most read publisher in the United Kingdom and was synonymous with the British paperback. Making high quality reading cheaply available to millions, Penguin helped democratise reading. In so doing, Penguin played an imp…
With remote learning now becoming a norm, especially in the COVID-19 pandemic, educators who are new to online learning systems need to get up to speed with features of Canvas. This book is a guide to setting up your Canvas account, creating activities and assignments, designing…
Modern scientific research has changed so much since Isaac Newton's day: it is more professional, collaborative and international, with more complicated equipment and a more diverse community of researchers. Yet the use of scientific journals to report, share and store results i…
This book gives an overview of the key issues related to books and reading within the field of cultural economics and identifies additional lacunae in this area of research. The field of cultural economics is surprisingly short on research on the book market and on the activity …
The nineteenth century witnessed a series of revolutions in the production and circulation of images. From lithographs and engraved reproductions of paintings to daguerreotypes, stereoscopic views, and mass-produced sculptures, works of visual art became available in a wider ran…
The Novel as Network: Forms, Ideas, Commodities engages with the contemporary Anglophone novel and its derivatives and by-products such as graphic novels, comics, podcasts, and Quality TV. This collection investigates the meaning of the novel in the larger system of contemporary…
This volume is the first book-length study of disguised forms of plagiarism that mar the body of published research in humanities disciplines. As a contribution to applied research ethics, this practical guide offers a typology of the principal forms of disguised plagiarism. It …
