"An innovative and accessible textbook on multimethod and case-study research. Multimethod research has become indispensable to doing social science, and is essential to anyone who conducts large-scale research projects in political science, sociology, education, comparative law…
"An innovative and accessible textbook on multimethod and case-study research. Multimethod research has become indispensable to doing social science, and is essential to anyone who conducts large-scale research projects in political science, sociology, education, comparative law…
"This is a concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance. Incorporating discussion of the wide variety of methods in interview-based research and the differen…
"Getting a qualitative article or book published involves more than simply doing the research, writing it up, and sending it off. You also need to know how to navigate the social relations of presenting your work to the journal editor or book publisher...and how to craft your me…
"Getting a qualitative article or book published involves more than simply doing the research, writing it up, and sending it off. You also need to know how to navigate the social relations of presenting your work to the journal editor or book publisher--and how to craft your mes…
The third edition of this entry-level textbook on qualitative research is revised and updated with a variety of changes and improvements suggested by peer review and student feedback. It retains its general tone of personal engagement and narrative illustration of key points whi…
Johnny Saldana's unique and invaluable manual demystifies the qualitative coding process with a comprehensive assessment of different coding types, examples and exercises. The ideal reference is essential reading across the social sciences and neatly guides you through the multi…
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the in…
