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This book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for re…
The Handbook of Research Methods on Trust provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. As this topic has matured, a growing number of practical approaches and techniques has been uti…
Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernards unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodolog…
This book introduces the core academic skills students need to learn effectively in the area of sciences or technology, and to prepare them for success in their (science) university science studies. It focuses on three key skills areas: research, argumentation and critical analy…
Social science data analysts have long considered the mediation of intermediate variables of primary importance in understanding individuals’ social, behavioural and other kinds of outcomes. In this book Dawn Iacobucci uses the method known as structural equation modeling (SEM) …
The modern ecologist usually works in both the field and laboratory, uses statistics and computers, and often works with ecological concepts that are model-based, if not model-driven. How do we make the field and laboratory coherent? How do we link models and data? How do we us…
"Measured Language: Quantitative Studies of Acquisition, Assessment, and Variation focuses on ways in which various aspects of language can be quantified and how measurement informs and advances our understanding of language. The metaphors and operationalizations of quantificati…
Measured Language: Quantitative Studies of Acquisition, Assessment, and Variation focuses on ways in which various aspects of language can be quantified and how measurement informs and advances our understanding of language. The metaphors and operationalizations of quantificatio…
The third edition of the bestselling text "Research Design" enables readers to compare three approaches to research - qualitative, quantitative and mixed methods - in a single research methods text. The book presents these three approaches side by side within the context of the …
