In this book, digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organisation.
"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process …
"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process …
Die Medienlandschaft entwickelt sich stürmisch. Klassische Medienarbeit stößt angesichts der Entwicklung von Social Media an ihre Grenzen. Die beiden Kommunikationsprofis Thomas Holzinger und Martin Sturmer haben mit ihrem Roman "Im Netz der Nachricht" eine Newsroom-Strategie be…
