Analyse van reclame, met speciale aandacht voor de psychologische achtergronden
Judith Williamson explains the ways in which images and ideologies work in advertising, offering concise and lucid definitions of political, semiotic and psychoanalytical terms.
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
The SAGE handbook of political advertising
by Holtz-Bacha, Christina, Kaid, Lynda Lee
fromSage eReference
Explores the conflict between consumer capitalism and globalization of the economy on the one hand, and the fragmentation of the political landscape into smaller tribal units based on ethnic, religious and racial factors on the other.
Assesses the impact of advertising on American society--advertising as a business and as a social institution.
Assesses the impact of advertising on American society--advertising as a business and as a social institution.
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding…