Although most people would assume that metaphor's only place of influence is in literature and song, this title argues that metaphors are found in various aspects of life. It takes us from Aristotle's equation for metaphor x=y to showing how metaphors such as a soaring housing m…
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Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
Offers a look at metaphors and their influence in every aspect of everyday life, from art to medicine, psychology, and the stock market.
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
Although psychology is steeped in writing, as a discipline it has developed little explicit understanding of writing. This is the first book to examine writing (and the teaching of writing) in psychology from the standpoint of composition studies, the scholarly field that specia…
