Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimizatio…
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help…
Alexander and the Hellenistic kings brought a distinctive form of kingship to Greece and the East that was powerfully expressed in artistic images of the ruler. Analyzing surviving portraits on coins and in sculpture, and setting these in the wider political context of the perio…
