If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking pres…
Twitter: social communication in the Twitter age
"Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic "chatter." This book takes a critical step back from popular discourse and media coverag…
Describes the features of the Google+ social networking site, covering such topics as setting up a profile, creating circles, posting, finding content, gaming, using Google+ on mobile devices, and using Google+ photos.
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click…
"Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era c…
Résumé : "[This book] brings to the forefront innovative approaches for analyzing and enhancing the security and privacy dimensions in online social networks, and is the first comprehensive attempt dedicated entirely to this field. In order to facilitate the transition of such m…