"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes…
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes…
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes…
Use Microsoft's latest search-based technology-FAST search-to plan, customize, and deploy your search solution FAST is Microsoft's latest intelligent search-based technology that boasts robustness and an ability to integrate business intelligence with Search. This in-depth guide…
This visual guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.
Learn to build an SEO-friendly website, add meta tags to your pages, optimize your site's content, create a Google Analytics account, and apply SEO to WordPress blogs.
This book shows how to identify requirements, evaluate commercial and open-source solutions, and install, tune, and support software. The final chapter will explore how search is becoming the heart of many applications, providing unified access to structured and unstructured inf…
by White, Martin S., (Martin Scott)
fromEnhancing business performance
"Is your organization rapidly accumulating more information than you know how to manage? This book helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets t…
Is your organization rapidly accumulating more information than you know how to manage? This book helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets th…
Introduction -- News search ranking -- Medical domain search ranking -- Visual search ranking -- Mobile search ranking -- Entity ranking -- Multi-aspect relevance ranking -- Aggregated vertical search -- Cross vertical search ranking.
