Services (Industrie) -- Guides, manuels, etc. -- Marketing

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Mercator

by Baynast, Arnaud de, Lendrevie, Jacques, Lévy, Julien

0 Type: Book

La 4e de couverture indique : "Mercator couvre tous les aspects fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et de communication, stratégies marketing, marketing relationnel, politique de fidélisation, etc. Il intègre les derniers …

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Marketing plans for services: a complete guide

by McDonald, Malcolm, Payne, Adrian, Frow, Pennie

fromBusinessPro collection

0 Type: Book

"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking …