In recent years, innovation has become essential for the competitive advantage of firms in a growing number of industries. Due to the fast development of technologies, changing customer demands, shortening of product life cycles, increased global competition and changing regula…
In recent years, innovation has become essential for the competitive advantage of firms in a growing number of industries. Due to the fast development of technologies, changing customer demands, shortening of product life cycles, increased global competition and changing regula…
Innovation managers and innovation scholars increasingly emphasize the open innovation model, introduced by Henry Chesbrough in 2003. This model postulates that the innovation process should be flexible and cross organizational boundaries, which enables the transfer of knowledge…
Provides a short, practical guide to writing a business plan. Each chapter is illustrated with extensive extracts from a real-life business plan, with the authors commenting on its strengths and weaknesses.
Describes how to buy a small business, including evaluating one before purchasing, raising capital, negotiating the purchase, and ultimately fashioning a company environment that suits your needs.
"Women's participation in small- and microenterprise activities in less developed countries (LDCs) has seldom been dealt with either in analytical discussions or in empirical illustrations. This book aims to increase the visibility of such women microentrepreneurs by bringing th…
"Women's participation in small- and microenterprise activities in less developed countries (LDCs) has seldom been dealt with either in analytical discussions or in empirical illustrations. This book aims to increase the visibility of such women microentrepreneurs by bringing th…
Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The text focuses on how marketing can be used to find, evaluate, and exploit the right venture opportun…