Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.
"22" Result
Sort By:
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book th…
"This book reviews practices that lead to social and organizational change and how these practices are influenced by technology"--Provided by publisher.
Breakenridge introduces new PR best practices to use on the Web, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytic tools. She offers powerful new ways to think about PR and react to the new challenge…
Die Verwendung von Web 2.0-Techniken und entsprechenden Werkzeugen birgt großes Potential für ein Unternehmen. Dieses Potential aufzuzeigen und nutzbar zu machen ist das Ziel des vorliegenden Buches. Nach einer Einführung in die Thematik werden die wichtigsten Softwaregattungen …
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a company that has adopted social media intelligently & effectively, in a way that does not compromise the company's primary obligations as a corporation.
