Teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish--from conceptualizing and designing to building, playtesting, and iterating
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This book gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical it helps readers get to grips wi…
An investigation into how specific Web technologies can change the dynamics of organizing and participating in political and social protest
Among the topics covered in this guide are establishing a Facebook profile, connecting to others in your network as well as others in other networks, establishing or joining user groups, customising your profile, finding applications, using Facebook as a business tool, and creat…
Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for cap…
Filling The Void is a book about how the cultures and psychology of social media use fit within a broader landscape of life under capitalism. It argues that social media use is often a psychological response to the need for pleasure and comfort that results from the stresses of …
Shares new lessons and inspiration drawn from dozens of entrepreneurs who rejected traditional corporate careers in favor of pursuing their dreams
Social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. In recent months it has become horribly clear that social media is not bringing us together - it is tearing us apart
Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. T…
Series of essay chapters (a number of which first saw publication in German in mainstream newspapers and magazines) addresses how Facebook, Twitter, Snapchat, and other forms of social media work (and that broader "by-product" of the militaristic ARPANET, the internet), what the…
Netnography Unlimited provides an unprecedented new look at netnography. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities.
Sexting. Cyberbullying. Narcissism. People-and especially the media-are consumed by fears about the effect of social media on young people. We hear constantly about the dangers that lurk online, and about young people's seemingly pathological desire to share anything and everyth…
A treatise of Black women's transformative influence in media and society, placing them front and center in a new chapter of mainstream resistance and political engagement. Explores how Black women are changing culture, society, and the landscape of feminism by building digital …
A positive look at the new digital landscape of childhood and how to navigate it. Jordan Shapiro provides a hopeful counterpoint to the fearful hand-wringing that has come to define our narrative around children and technology
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been e…