David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no…
Hvordan en moderne virksomhed skal gebærde sig i nutidens anarkistiske brugersamfund, og om hvordan man kan sikre sig mod dårlig omtale, hvor f.eks. en blogger på nettet kan starte en bevægelse, der kan gøre ubodelig skade
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters exp…
The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive r…
There are certain kinds of people who garner enormous satisfaction from successfully taking on a "mission impossible" and, by so doing, actually manage to change the world, sometimes in surprising ways. Such individuals are rare, and when we become aware of them and their astoni…
Over 80 af verdens bedst kendte litterære værker genfortalt i såkaldte tweets - fra Homer til Harry Potter, Virgil til Voltaire og Tolstoj til Twilight. For hvem har tid til at læse klassikerne i dag?
Social networking plus small business is a slam dunk! "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice…
Vejledning i at oprette og vedligeholde en blog m. inspirende indhold, tekst, foto, video, podcasts m.v. Om at få læsere til sin blog, reklamer, at tjene penge på bloggen, o.m.a. Med intro til set up og posting i Blogger, Wordpress og Tumblr.
Blogging for Creatives is the first approachable, non-techie guide to the blogosphere, complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch
In this step-by-step guide, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to bes…
Vejledning i hvordan man deler, organiserer og uploader sine fotografier på nettet
The popular media often presents a negative picture of young people and technology. From addiction to gaming, the distractions of the Internet, to the risks of social networking, the downsides of new technology in the lives of teenagers are often over-blown. Teenagers and Techno…
The blogosphere keeps changing and evolving, and so does this top blogging guide. A terrific book whether you're just starting out or are already blogging regularly, this book provides solid information on blogging basics, the anatomy of a good blog, and the tools you need to ge…
