"Bringing together distinguished scholars from BRICS nations and those with deep interest and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contribute to the further i…
"Focusing on the recent phenomenon of Korean popular culture, Parasite, BTS and drama at an unprecedented historic moment, this book explores the multifaceted meaning of the Korean Wave at micro and macro levels and the process of media production, representation, circulation an…
"The term "soft power" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cult…
"The term "soft power" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cult…
"The term "soft power" was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cult…
1990s South Korea saw the transition from a military dictatorship to a civilian government, from a manufacturing economy to a postindustrial hub, and from a cloistered society to a more dynamic transnational juncture. These seismic shifts had a profound impact on the media indus…
Over recent decades South Korea's vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this "Korean wave" has also made an impact in North Korea. The book reveals that although South Korean media has to be consumed undergro…
"Over recent decades South Korea's vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this "Korean wave" has also made an impact in North Korea. The book reveals that although South Korean media has to be consumed undergr…
"This book examines the Chinese Communist Party's attempts to improve China's image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and eco…
"This book examines the Chinese Communist Party's attempts to improve China's image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and eco…
Confucius Institutes, the language and culture programs funded by the Chinese government, have been established in more than 1,500 schools worldwide since their debut in 2004. A centerpiece of China#x92;s soft power policy, they represent an effort to smooth China#x92;s path to …
