Sosyal medya

SM

Spreadable media: reating value and meaning in a networked culture

by Jenkins, Henry

fromPostmillennial pop

0 Type: Book

Where Web 2.0 went wrong Reappraising the residual The value of media engagement What constitutes meaningful participation? Designing for spreadability Courting supporters for independent media Thinking transnationally.

SM

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

by Sigala, Marianna

fromNew directions in tourism analysis

0 Type: Book

Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models…