Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition.
For courses in meeting, event, and convention planning.
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital enviro…
This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying ben…
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying ben…
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying ben…
Chapter 1. Traditional and Niche Sport, Recreation and Tourism Events - Dr. Cheryl Mallen and Dr. Lorne J. Adams Chapter 2. The Concept of Knowledge in Event Management - Dr. Cheryl Mallen Chapter 3. The Event Planning Model: The Event Development Phase, Part 1 Chapter 4. The Ev…
Now in a fully revised and updated second edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and their diverse responsibilities throug…