"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to …
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events such as fundraisers, trade shows and conferences from around the globe.
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events such as fundraisers, trade shows and conferences from around the globe.
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events such as fundraisers, trade shows and conferences from around the globe.
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events from around the globe.
Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own tho…
"SUMMARY" A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supporte…
This book examines marketing within Tourism, Hospitality, Events & Food, synthesizing the experiential approach and traditional approaches to marketing within the sector.
If your business hosts events, you'll want to announce those on your Facebook page so everyone can attend it. This video shows how to create an event on Facebook and invite specific people to it.
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1. Introduction -- Event bidding: Why do it? -- Who bids for what? -- The need for an event bidding book -- Guiding research questions and structure of the book -- References -- PART …
Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size, and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful b…