The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
This volume provides journalists with the foundation for understanding the various parts of the sports business, and explores structure, governance, labor issues, and other business factors within the sports community. For journalists and students in jou.
The business of sports: a primer for journalists
by Conrad, Mark
fromLEA's communication series
"At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topi…
Sport and the media: managing the nexus
Sport and the media: managing the nexus
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive au…
Sport and the media: managing the nexus
Sport and the media: managing the nexus
Sport and the media: managing the nexus
Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the…
Sport and the media: managing the nexus
Sport and the media: managing the nexus
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive au…
Sport and the media: managing the nexus
Combining an analysis of the sport media industry with practical sport media management skills, this book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skill…