Microstyle: the Art of Writing Little
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
"Architects expect to design buildings. But persuading clients to carry those designs into tangible form almost always involves writing as well as designing. Yet architects, and those who write about architecture, are often more comfortable with images than words. Presenting the…
Elegant data and ideas deserve elegant expression, argues Helen Sword in this lively guide to academic writing. For scholars frustrated with disciplinary conventions, and for specialists who want to write for a larger audience but are unsure where to begin, here are imaginative,…
Elegant data and ideas deserve elegant expression, argues Helen Sword in this lively guide to academic writing. For scholars frustrated with disciplinary conventions, and for specialists who want to write for a larger audience but are unsure where to begin, here are imaginative,…
Simon Heffer makes an impassioned case for correct English and offers practical advice on how to avoid solecisms and mangled sentences that increasingly pepper everyday speech and writing. This book shows the reader that accuracy and clarity are within the grasp of anyone who is…
Simon Heffer makes an impassioned case for correct English and offers practical advice on how to avoid solecisms and mangled sentences that increasingly pepper everyday speech and writing. This book shows the reader that accuracy and clarity are within the grasp of anyone who is…
Doublespeak: The Rhetoric of the Far Right since 1945
by Griffin, Roger, Wodak, Ruth, Dewulf, Jeroen, Wilson, Janet, Berlet, Chip, Botsch, Gideon, Kopke, Christoph, Macklin, Graham, Coffé, Hilde, Vossen, Koen, Weinberg, Leonard, Castriota, Anna, Anders Rudling, Per, Verkhovsky, Alexander
fromExplorations of the far right
