This book presents the more subjective side of statistics the art of data analytics. Each chapter explores a different question using fun, common sense examples that illustrate the concepts, methods, and applications of statistical techniques.
Praise for the Fourth Edition: ""This book is ... an excellent source of examples for regression analysis. It has been and still is readily readable and understandable.""--Journal of the American Statistical Association Regression analysis is a conceptually simple method for inv…
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate example…
