Stimulants (Psychologie)

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Animal studies on rewards, punishments, and decision-making -- Human studies on motivation, perceptual, and value-based decision-making -- Social decision neuroscience -- Human clinical studies involving dysfunctions of reward and decision-making processes -- Genetic and hormona…

Decision Neuroscience addresses fundamental questions about how the brain makes perceptual, value-based, and more complex decisions in non-social and social contexts. This book presents compelling neuroimaging, electrophysiological, lesional, and neurocomputational models in com…

"Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this kn…

Incentives can be found everywhere - in schools, businesses, factories, and government - influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But …