Strategic communications for school leaders
by Gunther, Vicki, McGowan, James, Donegan, Kate
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Type: Book
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Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participati…
The strategic storyteller
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Type: Book
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or…
What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implementating communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, …
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises …
