"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and gr…
"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and gr…
"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and gr…
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to…
"Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on a…
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to…
Rhetoric and experience architecture
Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. "I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considerin…
Rhetoric and experience architecture
Interviews, Gruppendiskussionen oder Feldnotizen systematisch und kontrolliert auswerten Dieses Lehrbuch bietet eine methodisch fundierte, verständliche und anwendungsbezogene Anleitung zur inhaltsanalytischen Auswertung dieser und anderer qualitativer Daten. Dabei werden drei B…
This fourth edition "provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi…
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth seve…