"Surprise evolved as a mechanism to instantly change our beliefs. Here, Michael Rousell shows how surprising events produce an invisible influence because they open a window to spontaneous belief change with no warning or conscious awareness. He explores and illustrates how we c…
This book brings together the work of Ludwig Wittgenstein and Jacques Lacan around their treatments of 'astonishment,' an experience of being struck by something that appears to be extraordinarily significant. Both thinkers have a central interest in the dissatisfaction with mea…
This book brings together the work of Ludwig Wittgenstein and Jacques Lacan around their treatments of 'astonishment, ' an experience of being struck by something that appears to be extraordinarily significant. Both thinkers have a central interest in the dissatisfaction with me…
Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script …
Environmental surprises are bound to occur. Surprise is a phenomenon relative to human perception and is felt when events deviate from the expected or are entirely unanticipated prior to their occurrence. Surprise is induced by uncertainty, complexity, and chaos in environmental…
Discover how to cope with life s surprises. Some people like to be surprised. They find it funny or exciting or simply interesting. They may seek out experiences where they re likely to encounter the unexpected. Other people, however, are uncomfortable with surprise. It may make…
