Television advertising

The purpose of this thesis is to demonstrate and analyze how Nike’s Dream Crazier commercial reframes the rhetoric used in the media surrounding female athletes to create a new athletic identity for female athletes. Dream Crazier reframes the language used in the media with the …

This written thesis accompanies three television public service announcement spots. Two of the spots are 60 seconds and one of the spots is 45 seconds in length. I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan…

Toplumsal cinsiyet stereotipleri üzerine mevcut literatürde pek çok çalışma bulunmaktadır. Toplumsal cinsiyet alanında çalışan akademisyenler, mevcut bir olguyu inceledikten sonra farklı olgularla karşılaşmışlar ve yeni eleştiri alanları edinmişlerdir. Bu stereotipler, toplumun …