This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness…
This book introduces readers to philosophies of hospitality and tourism. It provides insights into classic philosophical concepts and explains how these can inform the actions of tourism stakeholders, practitioners, hosts and tourists. The discussion of philanthropy is a strengt…
This book provides a global and thematic examination of the relationships between archaeology and tourism, and a critical analysis of thinking in the area of archaeology-based tourism. It focuses on the differences and similarities between archaeology-based tourism and heritage …
Peer-to-Peer Accommodation Networks: Pushing the boundaries is the first book to provide an in-depth analysis of the business model of Airbnb, to discuss factors facilitating the transition of peer-to-peer networks from niche market to mainstream accommodation providers, and to …
Peer-to-Peer Accommodation Networks: Pushing the boundaries is the first book to provide an in-depth analysis of the business model of Airbnb, to discuss factors facilitating the transition of peer-to-peer networks from niche market to mainstream accommodation providers, and to …
International tourism has been a target for terrorist agents seeking to cause political instability and economic disruption in the West. This book lays the foundations of a new understanding of tourism security by discussing the nature of tourism, tourists, and terrorists.
International tourism has been a target for terrorist agents seeking to cause political instability and economic disruption in the West. This book lays the foundations of a new understanding of tourism security by discussing the nature of tourism, tourists, and terrorists.
by Wu, Mao-Ying, Jafari, Jafar
fromBridging tourism theory and practice
The movement of Asian citizens across continents now occurs on an unprecedented scale. What are the interests of Asian tourists and what are the impacts on host communities? This book addresses questions about Asian tourist contact with unfamiliar countries and cultures and the …
The movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meetin…
This book recognizes that while tourism research has undoubtedly penetrated and gone beyond a number of knowledge frontiers, frontiers are never static, but are constantly shifting and changing form in the context of a dynamic environment. This book therefore is a much needed co…
This book recognizes that while tourism research has undoubtedly penetrated and gone beyond a number of knowledge frontiers, frontiers are never static, but are constantly shifting and changing form in the context of a dynamic environment. This book therefore is a much needed co…
Tourists are travelling the world in greater numbers than ever before, seeking immersive cultural experiences. This massive rise of tourism has raised issues of social and cultural sustainability in the world's global cities. At the same time, smaller cities and rural communitie…
"A new model of tourism development has recently emerged out of a widening concern for the environment. Known variously as 'ecotourism', 'new tourism', 'socially responsible tourism', huge claims are made for it in terms of what it might offer in promoting national tourism devel…
Conventional wisdom paints a picture of the tourism industries as made up of many small and medium enterprises with no strategic behaviour. The reality, however, is different: in addition to these small and medium enterprises a powerful oligopoly of service providers and interme…
This book contributes to the understanding of how tourism can be designed to provide conditions for learning. This involves learning for tourists, the tourist industry, public authorities and local communities. We explore how tourism, knowledge and learning can be used as means …
"This book offers an essential introduction to the use of various modelling tools and simulation techniques in the domains of tourism and hospitality. It aims to encourage students, researchers and practitioners in tourism and hospitality to enhance and enrich their toolbox in o…
