"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid…
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid…
"The COVID-19 pandemic brought travel to a halt and the global tourism industry has been one of the sectors hit hardest during the pandemic. This book looks at how the tourism industry could enhance its resilience and prepare for future crises more effectively. The book provides…
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with …
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with …
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with …
Air transport and tourism : an introduction -- Air transport -- Tourism : an introduction -- Trends in air transport and the influence on tourism -- COVID-19 : impacts on tourism and air transport -- Role of air transport in tourism -- Air transport regulations and tourism -- Ai…
"Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport an…
"Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport an…
World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinatio…
International tourism has been a target for terrorist agents seeking to cause political instability and economic disruption in the West. This book lays the foundations of a new understanding of tourism security by discussing the nature of tourism, tourists, and terrorists.
