"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role …
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"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role …
La quatrième de couverture indique : "This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, fro…
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income coun…
"This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income cou…
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income coun…
"This book explores resident and tourist perspectives to understand the composite reality of tourism destinations and to support the development of marketing strategies for these destinations"--
Insular tourism : profile and consumption patterns of an international football sport event held in Madeira Island / Margarida Mascarenhas, Bruno Rodrigues, Ivo Sousa-Ferreira, Elsa Pereira -- Different type of residents, different type of attitudes? : the case of tourism develo…
"This book explores resident and tourist perspectives to understand the composite reality of tourism destinations and to support the development of marketing strategies for these destinations"--
"This book explores resident and tourist perspectives to understand the composite reality of tourism destinations and to support the development of marketing strategies for these destinations"--
"This book explores resident and tourist perspectives to understand the composite reality of tourism destinations and to support the development of marketing strategies for these destinations"--
"This book explores resident and tourist perspectives to understand the composite reality of tourism destinations and to support the development of marketing strategies for these destinations"--
