Part 1. Tourism Policies and Practices Across Time and Space -- Part 2. Types and Forms of Tourism -- Part 3. Tourism Industry Practices. "Vietnam has experienced rapid growth within its tourism industry during the past decade. This growth is part of Vietnam's transitional econ…
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Introduction / Saurabh Kumar Dixit -- Part 1. Urban tourism precincts in Asia: An introduction -- Part 2. Management and marketing of Asian cities -- Part 3. Emerging paradigms of Asian city tourism. "This timely and significant book explores the characteristics and complexitie…
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing f…
What does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europ…
Strategic marketing in tourism services
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Type: Book
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, re…
