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Explains the dynamics of trademarks and patents to help readers protect business and product names, logos, and slogans, and shows how to create unique names and symbols, as well as register them with the Patent and Trademark Office.
This guide for entrepreneurs and attorneys explains the basics of trademark law. Coverage includes such topics as the selection of a trustworthy attorney, the registration process, and the impact of the Internet on trademark protection. A sample "cease-and-desist" letter, a glos…
Provides an overview of intellectual property law, including what legal rights apply to a work, what trade-secret law protects, and the scope of copyright protection.