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"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pict…
A war refined: reframing the narrative of the Vietnam War -- Same side, different wars: grunts and REMFs in Vietnam -- This place just isn't John Wayne: U.S. military bases in Vietnam -- Total war on boredom: the U.S. military's recreation program in Vietnam -- The things they b…
In this expansive and engaging narrative William Acree guides readers through the deep history of popular entertainment before turning to circus culture and rural dramas that celebrated the countryside on stage. More than just riveting social experiences, these dramas were among…
Welcome to Ian Stewart's strange and magical world of mathematics! In Math Hysteria, Professor Stewart presents us with a wealth of magical puzzles, each one spun around an amazing tale: Counting the Cattle of the Sun; The Great Drain Robbery; and Preposterous Piratical Predicam…
This text explores the complex relationship between entertainment, ideology and audiences in European film, through studies that range from the Stalinist musicals of the 1930s, to cinematic representations of masculinity under Franco.
Contains fifteen interdisciplinary essays at the nexus of material culture, performance studies, and game theory. Emphasized in these essays are the rules of the game(s) as well as the breaking of those rules. The titular "plaything" is understood as both an object and a person,…